Minority Business: The Competitive Advantage
Published: October 2, 2006
Who you know: It's a time-honored business-to-business tradition that works as well as the "word of mouth" approach to marketing — or not. In fact such B-to-B practices limit the practioners to a very small universe of clients and providers, a practice often more costly than the work of research based on product quality and pricing. The limitation especially has excluded the wide world of minority businesses and businesses owned by women. The national celebration of Minority Business Month which begins today and its tribute in the metro area offers business owners opportunity to climb out of the box.

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